Friday 20 January 2012

Tips To Optimize Your Website For Local Searches

Hi Everyone,
Get started today with our 6 easy tips below To 0ptimize your website for local searches :


Your first step is to optimize the website for local searches. We recommend adding your home office's city name to some webpages, especially the homepage. For SEO purposes, the city name needs to be included in the following: page title (displayed at the top of the browser window), meta description (description of your website used by search engines), and meta keywords (brief list of keywords that communicate the theme of the webpage).

Your second step is to make sure that your business address is prominently added to key areas of the website. Placing the business address in the footer of your website is a great way to add the address, city, and state to all pages of the website.

Having a "Contact Us" page on your website, not only allows people to quickly contact your business but it also provides another opportunity for listing your business address and contact information. Be sure to prominently add your business address and other contact information to your "Contact Us" page.

If your business is in a competitive industry you may face fierce competition in ranking on page 1 in search results. For a major push in local search SEO, we recommend building a page on the website that specifically highlights your local services and products. The city name needs to be included in the most important SEO elements of the page including: page title, meta description, and meta keywords. The city name also needs to be included in the h1 heading tag (usually the title of your page) and the city needs to be mentioned within the body of the webpage at a minimum of 4 times.

Including your home office city name in inbound links to your website is another great way to build SEO for local searches. As you pursue opportunities for adding links on authoritative websites, be sure to ask if you can add optimized anchor link text to the link. For instance, if you own a cupcake bakery in San Diego try to get a link back to your website with the following text: "San Diego Cupcake Bakery" instead of just your website name.
Next, ensure that your business is listed on the top local directory websites. An easy way to check where your website currently stands in local search engines is by visiting get-listed.org and searching for your business by name and zip code. Getlisted.org will compile a list of the top local directories where your business is listed and recommend directory listings. The following are a few of the top local directories we recommend pursuing: DMOZ, BOTW, Google, Bing, Localeze, Yelp, and Yahoo.

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